Journal

Jaun Elia: Wit, Melancholy, and Quiet Rebellion

Remembering Jaun Elia, the Urdu poet whose fusion of wit, melancholy, and quiet rebellion still resonates decades later.

Jaun Elia: Wit, Melancholy, and Quiet Rebellion

Remembering Jaun Elia, the Urdu poet whose fusion of wit, melancholy, and quiet rebellion still resonates decades later.

Styling the Shawl: Everyday Editorial

Practical, editorial ways to wear a shawl every day — draping, layering, and pairing with your existing wardrobe.

Styling the Shawl: Everyday Editorial

Practical, editorial ways to wear a shawl every day — draping, layering, and pairing with your existing wardrobe.

Faiz Ahmed Faiz: Poetry as Inheritance

Remembering Faiz Ahmed Faiz, the Urdu poet whose legacy of resistance and hope still shapes South Asian imagination.

Faiz Ahmed Faiz: Poetry as Inheritance

Remembering Faiz Ahmed Faiz, the Urdu poet whose legacy of resistance and hope still shapes South Asian imagination.

Sama and the Whirling Tradition

The Sufi ritual of sama and the whirling dervish tradition behind our Sama collection.

Sama and the Whirling Tradition

The Sufi ritual of sama and the whirling dervish tradition behind our Sama collection.

Urdu Calligraphy as Wearable Art

How centuries of Nastaliq calligraphy inform the linework and restraint in Maraasim's woven pieces.

Urdu Calligraphy as Wearable Art

How centuries of Nastaliq calligraphy inform the linework and restraint in Maraasim's woven pieces.

The Craft Behind Pashmina

Why authentic pashmina takes weeks to make — from Himalayan goat fiber to hand-spun, hand-woven cloth.

The Craft Behind Pashmina

Why authentic pashmina takes weeks to make — from Himalayan goat fiber to hand-spun, hand-woven cloth.